The frustrations of the past year aren’t going away soon. That’s been a consistent message to small business owners who faced difficult decisions at the start of the pandemic. We at CherryTree Local realized that farms were reliant on smaller, localized delivery models compared to big grocery chains. We had spent years working on those issues and set out to find a new solution for the masses. With Covid likely here to stay for the short term, it’s imperative that farms transfer their information online for visibility and update their information to keep their customers current. There’s a ton of companies that are making this super easy now, without much in the way of management or upkeep. Use tools like blogs to connect with community members while updated information helps customers find you. Now that shoppers are increasingly going digital, it’s necessary to adapt to the habit changes, even if that just means letting them know how you’re doing!

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